This show is sponsored by the Local Business Forum. Bring you the best tips and interviews to get you motivated and increasing profits and enjoyment from your business.
Time waits for no man. You need to agressively look for business so today's programme is just about that. Running small exhibitions of your products and services. Attending general business exhibitions are great but private ones can be more focussed.
Why don't you make an exhibition of yourself. Exhibitions can be a great focus for bringing prospects to a decision. And they don't have to be at an exhibition. Run your own for your products and services.
Why not book a hotel room and arrange a series of appointments with prospects. It's different and isolates the propsect from his own work environment - no interuptions. I have run countless. In fact I used to run one every month in a different hotel, sometimes in a small conference/seminar size room and others I'd actually book a bedroom and have the bed removed. I've sold photocopiers and mobile phones, pagers and hairdressing equipment. It works provided you have a plan and work to it.
Why not book a hotel room and arrange a series of appointments with prospects. It's different and isolates the propsect from his own work environment - no interuptions. I have run countless. In fact I used to run one every month in a different hotel, sometimes in a small conference/seminar size room and others I'd actually book a bedroom and have the bed removed. I've sold photocopiers and mobile phones, pagers and hairdressing equipment. It works provided you have a plan and work to it.
Watch and read all the secrets to running an exhibition that will bring you in loads of orders. This cd-rom includes a 37 minute video shot at the Liberty Stadium Swansea is fast moving and practical and the accompanying comprehensive 58 page e-book will give you a step-by-step guide to success.
You’ll have an exhibition to beat any that you’ve run before by simply following the hundreds of tips and ideas in this video and book. Expect a return of more than 250% on your investment.
From when you start thinking about attending an exhibition right through to signing up the order from the last prospect when you are back in the office.
Exhibitions are a great opportunity to make sales to a target market, build a list of prospects, launch a new product, get great exposure, demonstrate products that are too large to take to a prospect, to build up better relations with existing customers and much, much more. You can take a stand at an exhibition, you could have a stand-alone exhibition or you might run a virtual exhibition. You can spend the earth or manage on a tight budget. Whatever your choice you must ensure you get a high return on your investment. This book will show you how to succeed at every stageLearn how to:
* Plan to get a good attendance of visitors
* Reel in passers-by onto your stand
* Quickly qualify visitors into prospects and customers
* Stand head and shoulders above other exhibitors
* Train up your staff
* Network to success
* Close more sales
* Ensure you make the most of every minute.
* Plan to get a good attendance of visitors
* Reel in passers-by onto your stand
* Quickly qualify visitors into prospects and customers
* Stand head and shoulders above other exhibitors
* Train up your staff
* Network to success
* Close more sales
* Ensure you make the most of every minute.
- 1) Stand-alone Exhibitions
- Set up independent local exhibitions for your business alone
- 2) Virtual exhibitions
- Be different and hold a virtual exhibition here visitors stay at their desk. For “greener” exhibitions
- 3) Standard sales techniques
- Just some basics to get you closing. Excepts from “Master Sales Skills” master-class
Written and presented by Mike Leahy, the Marketing Man, who has given countless seminars and run stands at dozens of exhibitions at top venues like Olympia, Earls Court, NEC, HMS Belfast , the Royal Horticulture Hall and the Liberty Stadium Swansea, right down to hotels, shopping centres, showrooms and mobile exhibition trailers. He has also exhibited in Germany. This is a no-holds exposé of exhibition secrets.
This video was recorded in front of a live audience at the Liberty Stadium Swansea to the exhibitors of the Federation of Small Businesses Roadshow in 2007. He was asked to give the seminar again at the 2008 “Road to Success Show”. Watch the following preview to get a taste.
It doesn't matter whether your market is over a small town, major city or large region. This is a system that will work for you. And how about doing a joint venture exhibition? Just two or three businesses that target the same market segment plumber, electrician and carpenter or accountant, solicitor and marketer! Be creative!!
Someone pointed out to me recently that there were a couple of selling mistakes in a post I wrote. This person doesn't run a blog, isn't on LinkedIn, doesn't have a business Facebook page or use Twitter. It is better to take positive action and have mistakes than to do nothing!
Someone pointed out to me recently that there were a couple of selling mistakes in a post I wrote. This person doesn't run a blog, isn't on LinkedIn, doesn't have a business Facebook page or use Twitter. It is better to take positive action and have mistakes than to do nothing!
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