Tuesday 21st September 2010 Running an Exhibition Stand

The Marketing Mix Roadshow takes place in Swansea at the LC on Oystermouth Road on Tuesday 28th September. Although run for the Tourist Industry it is a great opportunity for any business owner or manager to grab some great marketing seminars and talk with a comprehensive range of companies and organisations offering business support.

We ashall be at the Show and will interview speakers and exhibitors so watch out for an interesting Show in 2 weeks time. 

The programme is set out below so you can see the theme is "How to use the Media to promote your Business" with speakers from newspapers, radio and Andy Crawford, a dynamic PR guru. This is the opportunity to explore ideas that you may have not thought of or even rejected in the past. Now you'll be able to pick up on thoughts that could really push your business.

Exhibitions are a great way to promote your business. BizTalkRadio today is dedicated to ideas for running an exhibition stand. Whatever your business or the type of show you are exhibiting at you will learn or remember ideas that'll ensure you squeeze every last drop from your efforts.

The show is the podcast from the CD "Running an Exhibition" Masterclass.

Marketing Mix Roadshow 2010

Programme in full

10.30am – 11am – Registration – Tea & Coffee – Exhibitors

Sports Hall

Main Presentation Area

Ask the Expert! - Breakout Sessions

1pm – 3.15pm - 3 to choose from – Take your pick or do them all!

11am - Welcome

11.10am – ‘Balance your budget to suit your market’ - Lisa Cameron,

Advertisement Director, South West Wales Media.

Do you know where your visitors are coming from? What percentage is ‘local’

and what percentage is ‘further a field’? Preaching to the converted can

sometimes seem pointless, getting the balance right on where and how to

spend your budget is crucial.

Come and listen to what South West Wales Media have to say about how

they can reach your target audience in Ireland, Devon and Cornwall.

11.30am – ‘Performance, Evaluation and Direction of Proper Holidays’ -

Gill Bernsten, Head of Campaigns and Digital Marketing, Visit Wales.

Looking at the challenges we continue to face when marketing Wales as a

tourist destination - how and why ‘Proper Holidays’ was developed as a

marketing theme; what it is achieving and thoughts on how it will need to

evolve during a time of tight public sector budgets. Followed by ‘Questions &

Answers’

12.10am – ‘Marketing Your Business on the Radio – The Sound of

Success’ - Helen Bowden, Station Director, The Wave & Swansea Sound

Taking a detailed look at the power of radio, how radio can help market your

business? This presentation will look at the range of creative opportunities

this powerful medium can offer. Just imagine what your business could do by

advertising itself to 177,000 people across South West Wales every week?

What next!!

Exhibitors / Lunch / Networking / Ask the Experts &

FREE business advice sessions

Day ends at 3.30pm

1pm - “Make your business essential to editors” Andy Pearson,

Swansea based PR expert from Effective Communication

“How can I tempt a journalist to write a great story about my business?” –

Andy in discussion with South Wales Evening Post business reporter Rupert

Hall.

1.45pm - “The Benefits of PR and how it can help your business”

Natasha Fulford, Owner of MGB PR

Building Your Brand: MGB will take you through the process of creating a

brand and using your brand to connect with your audiences - from

understanding your brand and your audience to finding the winning idea to

help build your brand in a memorable way.

2.30pm - “2011 Marketing Partner Benefits” Steve Hopkins, Tourism

Manager, City & County of Swansea.

Question - Where else, from as little as £266, can you get an online

presence on a destination website, an advert in destination guides, inclusion

in major local, national and overseas marketing campaigns, priority referrals

from a tourist information centre and a first call on press and PR visits to

Swansea Bay, Mumbles, Gower, Afan, and the Vale of Neath.

Answer – the 2011 Marketing Partner Package. The City and County of

Swansea and Neath Port Talbot Council offer a range of packages to suit

your budget. Come along to the presentation, where representatives from

the tourism teams will answer any questions you might have about what

their marketing activity can do for you.

Why not meet Neath & Port Talbot, Pembrokeshire and

Carmarthenshire County Councils who are also in the ‘Sports Hall’ as

exhibitors.

*Programme subject to change

Refreshments and Lunch
Lunch - (If you have a voucher) lunch is available from 12.30 – 2.30pm - (If you do not have a voucher please use the ‘coffee shop’) Vouchers are available from the registration desk, cost £6. Tea and Coffee is available FREE in the networking area. Have you!!!! ‘Paid and displayed’ in the car park OR given you car details to the registration desk (if you arrive before 10.45am)
Brought your own literature to swap with people – tell them what you do!! We hope you have a good day!!
I feel this will be a great event for both exhibitors and visitors.

I contuinue to look for interesting interviews, news and views on all growing business matters. If you have some tips to tell us you'll get a byeline so it'll promote your business.

You can contact us at ask@biztalkradio.co.uk or call text +447976364681
You can call in during the Show
We'd love to hear from you.

Mike Leahy